As I’m nearly halfway through my semester of studying abroad in Singapore, I’ve grown used to certain aspects of life here, ya know, as you’d expect. The frequent use of public transportation, the amount of sheer greenery on this island, the societal mindset, and even the tropical weather have all become normalized in my mind.
But one part of Singapore that still stands out to me is a government-curated organization under the name, The Singapore Kindness Movement.
I first noticed the organization’s posters a few weeks back, as I was waiting at a bus stop. The sign immediately stood out to the AOKer in me and I thought, “Oh hey, that’s cool.” And I decided to investigate.
Turns out the Singapore Kindness Movement (SKM) was established in 1996 after then Prime Minister Goh Chok Tong called on the Singaporean people to work toward creating a more “gracious society.” Apparently this proposition was so important, its announcement came during a speech that sounds like the equivalent of the US’s State of the Union Address. Rising to the Prime Minister’s call, the SKM was born.
According to the SKM website, “Considerate social behaviour supported by a strong economy and good government will make Singapore the best home for its people. In line with Mr. Goh’s call to build a gracious society, the Singapore Kindness Movement (SKM) aims to encourage Singaporeans to make a positive commitment to gracious living through simple acts of kindness in their daily activities.”
“To inspire graciousness through spontaneous acts of kindness, making life more pleasant for everyone,” stands as its mission statement.
Sounds easy enough! And with its current public transportation campaign, the reminders for Singaporeans and others to be “gracious” are hard to miss. If you walk into a metro station or take a bus anywhere, you’ll see SKM signs reminding you to give up your seat to someone in more need; say an elderly person or a pregnant woman.
What I think is cool about the SKM is that it’s a widespread, national organization that promotes the well-being of all, for free. There isn’t any fine-print, there are no fees, no legal mumbo-jumbo: just simple, social reminders to help one another out. Volunteer your seat! Clean up after yourself at the cafeteria! Be a little more mindful!
The whole Kindness Movement cause sounds very AOK, including its objectives:
1. To encourage all Singaporeans to be kind and considerate.
2. To create public awareness of acts of kindness.
3. To influence and raise the standards of behaviour and responsibility.
Is it just me, or could this org. count as a widespread Observation??

While this isn't a part of the SKM campaign, I still noticed it in my dining hall on campus. Mindfulness is alive and well in Singapore!
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